**SEX*** and now that I've caught your attention...

Sex sells in France...

 
Today, I'm going to be talking sex. Some of the more conservative amongst you are probably already freaking out. 'What is she thinking, writing about sex'. Well, don't get too worried, or excited, I am wondering more about the reaction to the subject itself, what do you think when you hear it casually breached in day-to-day conversation? So, I am not going to be rude. But is the subject of sex considered  taboo in all countries? By all countries, I am going to draw, as per usual, on what I've experienced here in France. The reason that this question comes to mind is due to a couple of things that have happened recently...

The first, a rather amusing story which I have already recounted to many of my nearest and dearest, started on a quiet Friday afternoon in school. As I sat, helping out in break-time with the kids, a couple of the teachers decided to let me in on their Friday night plans. One said: 'Hey Claudia, fancy coming to our little 'soirée' tonight?', 'Uhh...' I said, pretty excited that I was finally being invited to something with my collegues after many months of professional distance, 'Yeh, that sounds great'.  'Cool, well its a *something whispered* party'. The *something whispered*, I assumed, was a reference to alcohol, so I just gave a little laugh and nodded, as is my now natural response when I'm not quite sure about something.

So, a couple of hours later, in the car on the way to my colleague's house, I asked again what kind of party it was. 'Une soirée sex toy' was the response. 'Oh right'. No smile, no knowing look, no reference to the awkwardness of the fact that I was being taken to a sex toy exhibition party, no 'have you ever been to one of them before?'...we just carried on driving. And so, my little eyes were soon exposed to a multitude of sex toys in different shapes and sizes, bottles and bottles of flavoured oils, powders, handcuffs, lingerie... To be honest, despite a fair bit of of cringing inside, it was ok. The other colleagues were so comfortable with it all that I relaxed. One highlight for me came during a lull in conversation, while the presentation of each item was in full swing, where I found myself holding a sex toy in each hand, with noone speaking to or looking at me. I wish, I so wish, that any one who knows me had seen the expression on my face at that moment. True Bridget Jones stuff that.

Would this have been the same in the UK? To be honest, the party itself, probably. It was behind closed doors and so the people there would generally be there by choice (not accident as in my case!). I think the only thing that would be different would be that noone would invite their younger, foreign (especially british) collegue to join them! A learning curve it certainly was.

Another experience I had was a very casual conversation about group sex at lunch time. Granted it wasn't, thank God, a 'let's share stories' moment, but the openness with which the conversation topic was breached still amused me. Again, from the look on my face when I realsied what everyone was talking about, bit of a  sore thumb moment...

Certainly, those of you have seen the contraceptive advert with a personified little penis [warning: for the more conservative types, this is a bit explicit] will know that the French don't shy away from a subject matter like this just because it's 'taboo'. Ok, this link is a little rude but me even saying that is an example of shying away from the subject. In fact, its not rude, its an effective way of publicising contraception. We wouldn't be seeing it on TV in the UK though...! And now compare it, for a moment, to this British contraceptives advert, featuring none othe than our beloved Dominic Cooper, star of Mamma Mia [but a little earlier in his career, I would guess!]. Now this advert, I would say was pretty effective, nothing too lewd, and it gets the point across.  Now notice that it was banned. Come on UK! Finally, look at how Belgium tackles this subject...I am not surprised this one was banned, even though it's pretty funny.

I know this is a very generalised conclusion that I am coming to, there is no way that what I am saying about us in the UK is true for everyone and I am certainly no anthropologist. Of course, being younger than my colleagues, the [hopefully-ever-dimishing] language barrier and not being surrounded by my friends, may have affected my reaction to these things. However, it does seem that the French are not afraid to breach the subject of sex, even with a young British stranger, their professional colleagues, or with the public as seen in many ad campains here. And so, I can only be left wondering if it's our idiomatic 'stiff upper lip' that makes us so very....stiff....on this subject. Apologies for that.


Have a little watch of some of some other banned adverts here by the way...I expecially like the Peter Kay/ John Smith one...

Highly contested French anti-smoking campaign...does sex always sell?